Profiling through Big Data Analytics : The Interplay between the General Data Protection Regulation and Unfair Commercial Practices Directive
by
Maja Nisevic
Book Details
Format
Hardback or Cased Book
Book Series
KU Leuven Centre for IT & IP Law Series
ISBN-10
1839703407
ISBN-13
9781839703409
Publisher
Intersentia Ltd
Imprint
Intersentia Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 1st, 2023
Print length
208 Pages
Weight
556 grams
Dimensions
17.60 x 25.10 x 2.10 cms
Ksh 22,300.00
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This book investigates the practice of profiling using Big Data Analytics, with the main focus on the interplay between the European Union General Data Protection Regulation (GDPR) and the European Union Unfair Commercial Practice Directive (UCPD). This book is an interdisciplinary study of profiling as a technological tool, and of its legal framework, including comparative analysis of the case law on personal data processing.
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