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Profit Margins

By: Jeremy Groskopf (Author)

1 in stock

Ksh 17,100.00

Format: Hardback or Cased Book

ISBN-13: 9780253059390

Publisher: Indiana University Press

Publication Date: Dec 7th, 2021

Weight: 668 grams

Dimension: 15.90 x 23.50 x 2.80 cms

Category: Films, cinema

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An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

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