Programming for TV, Radio & The Internet : Strategy, Development & Evaluation
Book Details
Format
Paperback / Softback
ISBN-10
0240806824
ISBN-13
9780240806822
Publisher
Taylor & Francis Ltd
Imprint
Focal Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 24th, 2005
Print length
344 Pages
Weight
738 grams
Dimensions
25.80 x 18.30 x 1.40 cms
Product Classification:
Films, cinema
Ksh 15,100.00
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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? This work addresses these questions, and takes a look at the roles and responsibilities of the electronic media programmer.
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors'' experiences, and 250+ illustrations!
Get Programming for TV, Radio & The Internet by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
