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Progress in Tourism Marketing

By: Turkey) Kozak Metin (Kadir Has University (Author) , Luisa Andreu (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780080450407

Publisher: Taylor & Francis Ltd

Publication Date: Mar 30th, 2006

Weight: 756 grams

Dimension: 24.50 x 16.60 x 2.50 cms

Category: Tourism industry

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Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

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