Project Marketing : Beyond Competitive Bidding
Book Details
Format
Paperback / Softback
ISBN-10
0471486647
ISBN-13
9780471486640
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 22nd, 2002
Print length
240 Pages
Weight
425 grams
Dimensions
24.60 x 17.10 x 1.40 cms
Product Classification:
Project managementSales & marketing management
Ksh 9,700.00
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Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.
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