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Project Marketing

By: France) Cova Bernard (ESCP/EAP-Paris (Author) , UK) Ghauri Manchester UMIST Pervez (Manchester School of Management (Author) , France) Salle Robert (EM-Lyon (Author)

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Ksh 11,800.00

Format: Paperback or Softback

ISBN-13: 9780471486640

Publisher: John Wiley & Sons Inc

Publication Date: Mar 22nd, 2002

Weight: 425 grams

Dimension: 24.60 x 17.10 x 1.40 cms

Category: Project management

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Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.

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