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Promoting Fashion

By: (Author) Barbara Graham , (Author) Caline Anouti

Werezi Extended Catalogue
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Ksh 4,500.00

Format: Paperback / Softback

ISBN-10: 1786272156

ISBN-13: 9781786272157

Publisher: Laurence King Publishing

Imprint: Laurence King Publishing

Country of Manufacture: CN

Country of Publication: GB

Publication Date: Aug 20th, 2018

Print length: 224 Pages

Weight: 810 grams

Dimensions (height x width x thickness): 18.90 x 25.60 x 1.60 cms

Product Classification: Fashion design & theory

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The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase. This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message. Advertising campaigns, both traditional offline and online, are discussed together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows, and sales promotions. The final chapter looks at how to cost and assess the effectiveness of each method of promotion and communication.

Illustrated throughout with campaigns in all forms of media, the book also includes case studies and interviews with leading professionals.

Get Promoting Fashion by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Laurence King Publishing and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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