Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding
by
Aeron Davis
Book Details
Format
Paperback / Softback
ISBN-10
0745639836
ISBN-13
9780745639833
Publisher
John Wiley and Sons Ltd
Imprint
Polity Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 31st, 2013
Print length
216 Pages
Weight
374 grams
Dimensions
22.90 x 15.20 x 2.00 cms
Product Classification:
Advertising & society
Ksh 3,500.00
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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
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