Protecting Consumer Privacy in an Era of Rapid Change
Book Details
Format
Hardback or Cased Book
ISBN-10
1612098487
ISBN-13
9781612098487
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 22nd, 2011
Print length
112 Pages
Weight
304 grams
Dimensions
23.10 x 15.70 x 1.30 cms
Product Classification:
ConsumerismBusiness & management
Ksh 33,500.00
Not available
0 in stock
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Quality
Fast
In today''s digital economy, consumer information is more important than ever. Companies are using this information in innovative ways to provide consumers with new and better products and services. Although many of these companies manage consumer information responsibly, some appear to treat it in an irresponsible or even reckless manner. And while recent announcements of privacy innovations by a range of companies are encouraging, many companies - both online and offline -- do not adequately address consumer privacy interests. This book proposes a normative framework for how companies should protect consumers'' privacy.
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