Protecting the Brand, Volume I : Counterfeiting and Grey Markets
Book Details
Format
Paperback / Softback
ISBN-10
1637421516
ISBN-13
9781637421512
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2021
Print length
350 Pages
Weight
333 grams
Dimensions
22.80 x 15.20 x 2.00 cms
Product Classification:
Corporate governanceCompany, commercial & competition lawIntellectual property law
Ksh 4,150.00
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Explores best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors examine the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.
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