Protective Practices : A History of the London Rubber Company and the Condom Business
Book Details
Format
Hardback or Cased Book
ISBN-10
0228003334
ISBN-13
9780228003335
Publisher
McGill-Queen's University Press
Imprint
McGill-Queen's University Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Sep 23rd, 2020
Print length
306 Pages
Weight
658 grams
Dimensions
17.10 x 24.20 x 3.10 cms
Product Classification:
Social & cultural historyGender studies: womenHistory of specific companies / corporate history
Ksh 6,900.00
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From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms. Borge shows how aggressive business practices were successfully deployed to protect the monopoly and squash competition.
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