Book Details
Format
Paperback / Softback
Book Series
International Folkloristics
ISBN-10
1433119919
ISBN-13
9781433119910
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 25th, 2012
Print length
284 Pages
Weight
442 grams
Dimensions
15.20 x 22.50 x 1.90 cms
Ksh 5,950.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
From sales pitch to propagandistic tool, the author looks at how we adapt proverbs to change social attitudes - the original wording of proverbs changes to fit modern advertising slogans or political rhetoric and late medieval woodcuts illustrating proverbs to find their modern equivalents in political cartoons and comic strips.
This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes – the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes.
Get Proverbs Are Never Out of Season by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has pages.
