Book Details
Format
Paperback / Softback
Book Series
International Folkloristics
ISBN-10
1433119919
ISBN-13
9781433119910
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 25th, 2012
Print length
284 Pages
Weight
442 grams
Dimensions
15.20 x 22.50 x 1.90 cms
Product Classification:
SociolinguisticsLiterary studies: from c 1900 -Communication studiesFolklore, myths & legends
Ksh 5,950.00
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This series includes theoretical studies of any genre or aspect of folklore. The emphasis will be on analytic and methodological innovations in the consideration of myth, folktale, legend, superstition, proverb, riddle, folksong, festival, game or any other form of folklore as well as any of the interpretative approaches to folklore topics.
This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes.
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