Proximity Marketing : Converging Community, Consciousness, and Consumption
by
Rajagopal
Book Details
Format
Paperback / Softback
ISBN-10
1637425775
ISBN-13
9781637425770
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2024
Print length
218 Pages
Weight
272 grams
Product Classification:
Sales & marketing
Ksh 5,050.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Quality
Fast
Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
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