Psycholinguistic Phenomena in Marketing Communications
Book Details
Format
Paperback / Softback
ISBN-10
0415651131
ISBN-13
9780415651134
Publisher
Taylor & Francis Ltd
Imprint
Psychology Press Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 11th, 2013
Print length
310 Pages
Weight
452 grams
Dimensions
14.60 x 22.60 x 1.70 cms
Product Classification:
PsycholinguisticsPsycholinguistics and cognitive linguisticsSales & marketingSales and marketing
Ksh 11,150.00
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Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.
Get Psycholinguistic Phenomena in Marketing Communications by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
