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Psycholinguistic Phenomena in Marketing Communications

By: Tina M. Lowrey (Author)

Manufacture on Demand

Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9780415651134

Publisher: Taylor & Francis Ltd

Publication Date: Jan 11th, 2013

Weight: 452 grams

Dimension: 14.60 x 22.60 x 1.70 cms

Category: Psycholinguistics

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Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.

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