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Psychological Processes and Advertising Effects

By: Linda F. (DePaul University) Alwitt (Author) , Andrew A. Mitchell (Author)

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Ksh 7,200.00

Format: Paperback or Softback

ISBN-13: 9780367498955

Publisher: Taylor & Francis Ltd

Publication Date: Jul 20th, 2023

Weight: 484 grams

Dimension: 15.30 x 23.50 x 2.10 cms

Category: PSYCHOLOGY

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In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

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