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Psychology of Decision Making
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Psychology of Decision Making

Book Details

Format Hardback or Cased Book
ISBN-10 1600218695
ISBN-13 9781600218699
Publisher Nova Science Publishers Inc
Imprint Nova Science Publishers Inc
Country of Manufacture US
Country of Publication GB
Publication Date Dec 1st, 2008
Print length 244 Pages
Weight 716 grams
Dimensions 26.10 x 18.40 x 1.90 cms
Product Classification: Decision theory: general
Ksh 36,000.00
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In a fast-moving world, the necessity of making decisions, and preferably good ones, has become even more difficult. One reason is the variety and number of choices perhaps available which often are not presented or understood. Alternatives are often unclear and complex paths to them confusing and misleading. Thus the process of decision making itself requires analysis on an ongoing basis. Decision making is often made based on cultural factors whereas the best alternative might be quite different. The subject touches ethics aspects as well as psychological considerations. This book presents important research on the psychology of decision making.

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