Psychology of Loyalty
Book Details
Format
Hardback or Cased Book
ISBN-10
1626185727
ISBN-13
9781626185722
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 2nd, 2013
Print length
121 Pages
Weight
362 grams
Dimensions
23.70 x 15.70 x 1.30 cms
Product Classification:
Psychology: emotionsCognition & cognitive psychology
Ksh 28,800.00
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In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
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