Psychology of Modern Prejudice

Modern prejudice refers to the subtle negative attitudes that are directed toward stigmatised groups such as African-Americans and gay men and lesbian women. Individuals categorised as high in modern prejudice deny the existence of discrimination against stigmatised groups; believe that demands made by these groups are unfair; assert that social institutions accord disproportionate attention to such groups; and reject their efforts to change the status quo. Stated simply, the ethos of an individual high in modern prejudice is: "Discrimination is a thing of the past because groups now have all the rights they need." social scientists have devoted considerable attention to studying modern prejudice; however, no book has provided comprehensive coverage of this topic-until now. It also offers students and academics, as well as the interested layperson, a thorough review of modern prejudice; a construct that is at the centre of some of the most innovative studies currently conducted by psychologists.