Book Details
Format
Hardback or Cased Book
ISBN-10
0306460734
ISBN-13
9780306460739
Edition
1999 ed.
Publisher
Springer Science+Business Media
Imprint
Kluwer Academic/Plenum Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 1999
Print length
362 Pages
Product Classification:
Child & developmental psychologyMarket research
Ksh 19,800.00
Werezi Extended Catalogue
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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
Get Psychology of the Consumer and Its Development by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Science+Business Media and it has pages.
