Psychology of the Consumer and Its Development : An Introduction
Softcover reprint of the original 1st ed. 1999
Book Details
Format
Paperback / Softback
ISBN-10
1461371589
ISBN-13
9781461371588
Edition
Softcover reprint of the original 1st ed. 1999
Publisher
Springer-Verlag New York Inc.
Imprint
Springer-Verlag New York Inc.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 23rd, 2012
Print length
362 Pages
Product Classification:
Cognition & cognitive psychologyThe self, ego, identity, personality
Ksh 19,800.00
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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
Get Psychology of the Consumer and Its Development by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag New York Inc. and it has pages.
