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Public Health Branding

By: USA) Evans DC The George Washington University,Washington W Douglas (Professor and Director of Public Health Communication and Marketing (Author) , UK) Hastings Stirling University of Stirling and The Open University Gerard (Professor and Director of the Institute for Social Marketing and the Centre for Tobacco Control Research (Author)

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Ksh 16,250.00

Format: Paperback or Softback

ISBN-13: 9780199237135

Publisher: Oxford University Press

Publication Date: Sep 11th, 2008

Weight: 534 grams

Dimension: 24.30 x 17.40 x 1.70 cms

Category: Political campaigning & advertising

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In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.

Get Public Health Branding by W Douglas (Professor and Director of Public Health Communication and Marketing, The George Washington University,Washington, DC, USA) Evans at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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