Public House and Beverage Management
Book Details
Format
Hardback or Cased Book
ISBN-10
1138432784
ISBN-13
9781138432789
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 12th, 2017
Print length
236 Pages
Weight
453 grams
Product Classification:
Service industries
Ksh 36,000.00
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Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.
Public House & Beverage Management'' provides students with a practical guide to the management aspects of the licensed trade industry. ''Public House & Beverage Management'' introduces students to: Key players Variations in service offer Types of management arrangement (managed, leased, tenanted, franchise, freehouse) Customers and segments Labour markets and employees Key elements in the business units Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
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