Public Information Campaigns and Opinion Research : A Handbook for the Student and Practitioner
Book Details
Format
Hardback or Cased Book
ISBN-10
0761964312
ISBN-13
9780761964315
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 28th, 2001
Print length
194 Pages
Weight
500 grams
Product Classification:
Political structure & processesPolitical structure and processes
Ksh 35,650.00
Manufactured on Demand
0 in stock
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This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States.
The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.
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