Public Opinion : Developments and Controversies in the Twentieth Century

Name: Public Opinion
Brand: Bloomsbury Publishing Plc
SKU: 9780847691630
Price: 9900 KES
Availability: OutOfStock
ISBN: 9780847691630

by Slavko Splichal

Book Details

Format Paperback / softback

Book Series Critical Media Studies: Institutions, Politics, and Culture

ISBN-10 0847691632

ISBN-13 9780847691630

Publisher Bloomsbury Publishing Plc

Imprint Rowman & Littlefield

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 5th, 1999

Print length 384 Pages

Weight 566 grams

Dimensions 22.80 x 15.20 x 2.60 cms

Product Classification: Media studies Media studies Public opinion & polls Public opinion and polls

KSh 9,900.00

Currently unavailable 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

A survey of the historical roots, theoretical foundations and normative claims of 20th-century conceptualizations of public opinion. It examines research strategies such as polling, the "spiral of silence" model, and the role of the media in the formation and expression of public opinion.

This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the Ospiral of silenceO model and looks at the role of mass media in the formation and expression of public opinion. This comprehensive and original treatment is a must for all serious students and scholars of public opinion.

Get Public Opinion by Slavko Splichal at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 384 pages.