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Public Opinion Polling in a Globalized World
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Public Opinion Polling in a Globalized World

1st ed. Softcover of orig. ed. 2008

Book Details

Format Paperback / Softback
ISBN-10 3642094880
ISBN-13 9783642094880
Edition 1st ed. Softcover of orig. ed. 2008
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture DE
Country of Publication GB
Publication Date Oct 19th, 2010
Print length 300 Pages
Ksh 8,100.00
Werezi Extended Catalogue 0 in stock

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As the world becomes more integrated, political and social challenges have become increasingly global, pointing to a greater need for understanding between nations and for finding global trends. The initiative for this book has come from TNS Political and Social, a world leader in providing political and social information.

Understanding public opinion is integral to modern democracies. Social research and opinion polls give people the opportunity to express their views and provide an efficient way to measure public opinion. This book illustrates how public opinion polling matters in politics, in the public sphere, and more generally in globalized economies. It presents results from opinion polls in more than 30 countries, especially 12 in-depth case studies from various countries around the world.


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