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Public Relations

By: UK) Baines Paul (University of Liverpool (Author) , John Egan (Author) , Frank Jefkins (Author)

Manufacture on Demand

Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9780750657242

Publisher: Taylor & Francis Ltd

Publication Date: Nov 19th, 2003

Weight: 864 grams

Dimension: 24.60 x 18.80 x 2.30 cms

Category: Public relations

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A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

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