Public Relations : A Managerial Perspective
Book Details
Format
Hardback or Cased Book
ISBN-10
0761948562
ISBN-13
9780761948568
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 15th, 2011
Print length
512 Pages
Weight
1,050 grams
Product Classification:
Public relations
Ksh 31,850.00
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Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.
The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
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