Public Relations : Critical Debates and Contemporary Practice
Book Details
Format
Hardback or Cased Book
ISBN-10
0805846174
ISBN-13
9780805846171
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 24th, 2006
Print length
528 Pages
Weight
1,140 grams
Dimensions
26.00 x 18.40 x 3.60 cms
Product Classification:
Public relations
Ksh 44,100.00
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This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L''Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing historical and political perspectives. Topics such as propaganda, religion, publics, expertise, transparency, and discourse are tackled in new and imaginative ways.
The book challenges conventions but also provides essential empirical detail and careful argument. Practical relevance is also present through interdisciplinary discussion of public relations problems in sport, health, science, tourism, and documentary film. This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations.
The book challenges conventions but also provides essential empirical detail and careful argument. Practical relevance is also present through interdisciplinary discussion of public relations problems in sport, health, science, tourism, and documentary film. This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations.
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