Public Relations : An Introduction
Book Details
Format
Paperback / Softback
ISBN-10
1861525478
ISBN-13
9781861525475
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 23rd, 2000
Print length
224 Pages
Weight
434 grams
Dimensions
24.50 x 19.10 x 1.30 cms
Product Classification:
Public relations
Ksh 12,250.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
Get Public Relations by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning EMEA and it has pages.
