Public Relations and Participatory Culture : Fandom, Social Media and Community Engagement
Book Details
Format
Hardback or Cased Book
ISBN-10
1138787728
ISBN-13
9781138787728
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 17th, 2016
Print length
266 Pages
Weight
552 grams
Dimensions
16.50 x 24.10 x 2.00 cms
Product Classification:
Communication studiesMedia studiesMedia studiesPublic relations
Ksh 30,950.00
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Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.
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