Public Relations in Britain : A History of Professional Practice in the Twentieth Century
Book Details
Format
Paperback / Softback
ISBN-10
0415651190
ISBN-13
9780415651196
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 2013
Print length
290 Pages
Weight
452 grams
Dimensions
22.90 x 15.50 x 1.60 cms
Product Classification:
History: specific events & topicsPublic relationsHistory: specific events and topics
Ksh 9,550.00
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In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key polit
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
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