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Public Relations in Britain
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Public Relations in Britain : A History of Professional Practice in the Twentieth Century

Book Details

Format Paperback / Softback
ISBN-10 0415651190
ISBN-13 9780415651196
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date May 1st, 2013
Print length 290 Pages
Weight 452 grams
Dimensions 22.90 x 15.50 x 1.60 cms
Ksh 9,550.00
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In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key polit
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

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