Public Relations in Britain : A History of Professional Practice in the Twentieth Century
Book Details
Format
Hardback or Cased Book
ISBN-10
080583804X
ISBN-13
9780805838046
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 27th, 2004
Print length
290 Pages
Weight
1,020 grams
Product Classification:
Public relations
Ksh 27,900.00
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In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key polit
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
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