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Public Relations in the Nonprofit Sector : Theory and Practice

By: (Edited by) Richard D. Waters

Werezi Extended Catalogue
Delivery in 34 days

Ksh 8,850.00

Format: Paperback / Softback

ISBN-10: 1138306053

ISBN-13: 9781138306059

Series: Routledge Research in Public Relations

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 16th, 2017

Print length: 366 Pages

Weight: 498 grams

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This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.


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