Public Relations Metrics : Research and Evaluation

Name: Public Relations Metrics
Brand: Taylor & Francis Inc
SKU: 9780805862737
Price: 11500 KES
Availability: OutOfStock
ISBN: 9780805862737

Book Details

Format Paperback / softback

Book Series Routledge Communication Series

ISBN-10 0805862730

ISBN-13 9780805862737

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture US

Country of Publication GB

Publication Date May 28th, 2008

Print length 348 Pages

Weight 466 grams

Dimensions 22.60 x 15.60 x 1.80 cms

Product Classification: Communication studies Public relations

KSh 11,500.00

Currently unavailable 0 in stock

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Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Get Public Relations Metrics by Ana Tkalac Vercic at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 348 pages.