Public Relations Metrics : Research and Evaluation
Book Details
Format
Paperback / Softback
Book Series
Routledge Communication Series
ISBN-10
0805862730
ISBN-13
9780805862737
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 28th, 2008
Print length
348 Pages
Weight
466 grams
Dimensions
22.60 x 15.60 x 1.80 cms
Product Classification:
Communication studiesPublic relations
Ksh 10,950.00
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Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Get Public Relations Metrics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages.
