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Public Relations Theory : Capabilities and Competencies

By: (Author) Jae-Hwa Shin , (Author) Robert L. Heath

Extended Catalogue

Ksh 8,800.00

Format: Paperback / Softback

ISBN-10: 0470659319

ISBN-13: 9780470659311

Publisher: John Wiley and Sons Ltd

Imprint: Wiley-Blackwell

Country of Manufacture: US

Country of Publication: GB

Publication Date: Dec 28th, 2020

Print length: 400 Pages

Weight: 774 grams

Dimensions (height x width x thickness): 25.40 x 17.90 x 2.70 cms

Product Classification: Advertising

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Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relationsIssues management, crisis management, risk management and conflict management with respect to public relationsCombining theory and practice for conceptualization and strategic execution of robust public relations programs and campaignsThe importance of public relations ethics to serve the public goodHow to define "the public" or "relationships" in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.

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