Public Relations Theory
Book Details
Format
Hardback or Cased Book
ISBN-10
1138412090
ISBN-13
9781138412095
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2017
Print length
368 Pages
Weight
635 grams
Product Classification:
Media studies
Ksh 36,900.00
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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
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