Public Television in the Digital Era : Technological Challenges and New Strategies for Europe
by
P. Iosifidis
Book Details
Format
Hardback or Cased Book
ISBN-10
1403989613
ISBN-13
9781403989611
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 12th, 2007
Print length
211 Pages
Product Classification:
Film, TV and Radio industriesRadio & television industry
Ksh 8,100.00
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By looking at a range of different European Public Television (PTV) broadcasters, this book investigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient.
Petros Iosifidis investigates the challenges that Public Television (PTV) broadcasters in Western European countries encounter in a competitive digital broadcasting environment and looks at the policies and strategies that these broadcasters are adopting in order to remain accountable, competitive and efficient. By looking at a number of large and small PTV broadcasters, the book reveals the different policies and strategy patterns that exist across Europe and uses European experience to propose workable strategies to be adopted by national PTV broadcasters.
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