Publisher Not Found : 404 Ink: 2016 - 2026

After 10 years of running the small, award-winning publishing company 404 Ink, which published the likes of Helen McClory, Nadine Aisha Jassat, Elle Nash, Arun Sood, Alan Cumming & Forbes Masson to name a few, the founders and publishers Heather McDaid and Laura Jones-Rivera call time on their venture and spill the secrets for those who are considering a career in publishing, or even starting their own publishing company. From their promise to “publish loudly” and be publicly financially transparent to pit falls, political upheavals and pandemics, 404 Ink’s decade in the industry comes to an end not with a whimper but in celebration of their authors and what is possible when two graduates make it their mission shake up the status quo. In an industry that is obsessed with the new and shiny, whether debut authors or the latest tech bro “disruptor”, and where publishing companies are increasingly collapsing in controversial contexts, Publisher Not Found reveals how it is possible to ethically run a modest but successful publishing venture and know when to bow out before external pressures force the hand.