Book Details
Format
Hardback or Cased Book
Book Series
New Directions in Book History
ISBN-10
1137514450
ISBN-13
9781137514455
Edition
1st ed. 2016
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 28th, 2016
Print length
226 Pages
Weight
452 grams
Dimensions
15.70 x 21.90 x 2.00 cms
Ksh 18,000.00
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0 in stock
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Quality
Fast
This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers'' and authors'' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.
Get Publishers, Readers, and Digital Engagement by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
