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Publishing : Principles and Practice

By: (Author) Richard Guthrie

Manufactured on Demand
Delivery in 35 days

Ksh 7,850.00

Format: Paperback / Softback

ISBN-10: 1847870155

ISBN-13: 9781847870155

Publisher: Sage Publications Ltd

Imprint: Sage Publications Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 13th, 2011

Print length: 240 Pages

Weight: 432 grams

Dimensions (height x width x thickness): 24.30 x 17.40 x 1.40 cms

Product Classification: Publishing industry & book trade

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  • Reviews

This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.
"This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended."
- Iain Stevenson, Director, UCL Centre for Publishing

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing.

The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:

  • Legal conundrums
  • Cultural conflicts
  • Trade practices
  • Publishing within and across sectors
  • Editorial requirements
  • The challenge of electronic publishing
  • Making your ideas count in print
  • Rationalization and the growth of corporate publishing cultures

The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Get Publishing by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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