Pulp Vietnam : War and Gender in Cold War Men's Adventure Magazines

Name: Pulp Vietnam
Brand: Cambridge University Press
SKU: 9781108493505
Price: 6600 KES
Availability: OutOfStock
ISBN: 9781108493505

by Gregory A. Daddis

Book Details

Format Hardback

Book Series Military, War, and Society in Modern American History

ISBN-10 1108493505

ISBN-13 9781108493505

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture US

Country of Publication GB

Publication Date Oct 22nd, 2020

Print length 358 Pages

Weight 662 grams

Dimensions 16.00 x 23.40 x 2.90 cms

Product Classification: History of the Americas 20th century history: c 1900 to c 2000 Military history: post WW2 conflicts History History of the Americas Military history: post-WW2 conflicts

KSh 6,600.00

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Pulp Vietnam argues that Cold War-era men's adventure magazines crafted a particular version of martial masculinity that shaped GIs' expectations and perceptions of war in Vietnam by idealizing wartime heroism and the sexual conquest of women.

"In this compelling evaluation of Cold War popular culture, Pulp Vietnam explores how men''s adventure magazines helped shape the attitudes of young, workingclass Americans, the same men who fought and served in the long and bitter war in Vietnam. The "macho pulps" - boasting titles like Man''s Conquest, Battle Cry, and Adventure Life - portrayed men courageously defeating their enemies in battle, while women were reduced to sexual objects, either trivialized as erotic trophies or depicted as sexualized villains using their bodies to prey on unsuspecting, innocent men. The result was the crafting and dissemination of a particular version of martial masculinity that helped establish GIs'' expectations and perceptions of war in Vietnam"--

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