Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

<p><b>FINALIST: </b><i>2024 International Book Awards - Business: Marketing &amp; Advertising</i><br><b><br>Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.</b><br><br> Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. <b><i>Purposeful Brands</i></b> presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives.<br><br> Written for branding, marketing and communications professionals in both new and established brands of all sizes, <b><i>Purposeful Brands </i></b>describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change.<br><br> Featuring original research, case studies and examples from leading brands including Abercrombie &amp; Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.</p>