Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change
by
Sandy Skees
Book Details
Format
Hardback or Cased Book
ISBN-10
1398609854
ISBN-13
9781398609853
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 3rd, 2023
Print length
240 Pages
Weight
445 grams
Dimensions
24.00 x 16.00 x 2.50 cms
Product Classification:
Business strategyBusiness ethics & social responsibilitySales & marketing management
Ksh 11,700.00
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Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
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