Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
by
Keith Wailoo
Book Details
Format
Hardback or Cased Book
ISBN-10
022679413X
ISBN-13
9780226794136
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 2nd, 2021
Print length
392 Pages
Weight
686 grams
Dimensions
16.20 x 23.70 x 3.00 cms
Product Classification:
History of the AmericasBlack & Asian studiesAdvertisingAgriculture & related industries
Ksh 5,200.00
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Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day.
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