Qatar Communication Strategies
Book Details
Format
Paperback / Softback
ISBN-10
9927161476
ISBN-13
9789927161476
Publisher
Hamad Bin Khalifa University Press
Imprint
Hamad Bin Khalifa University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 1st, 2022
Print length
272 Pages
Weight
325 grams
Product Classification:
Politics & governmentPolitical economy
Ksh 3,600.00
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Quality
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An insightful examination of the various communication strategies that Qatar has undertaken in recent times to enhance its brand image and engage in practices of nation-branding. Through analysis of contextual examples, this book explores the role of reputation, identity and image in shaping Qatari domestic politics, along with its foreign policies. The book explains advances in relevant technologies including Artificial Intelligence, as well as best communication practices learned from the private sector. The authors relate in detail how Qatar invented, re-invented, and solidified its image, and the benefits emerging from Qatar's communication strategies on a domestic and global level.
An insightful examination of the various communication strategies that Qatar has undertaken in recent times to enhance its brand image and engage in practices of nation-branding. Through analysis of contextual examples, this book explores the role of reputation, identity and image in shaping Qatari domestic politics, along with its foreign policies. The book explains advances in relevant technologies including Artificial Intelligence, as well as best communication practices learned from the private sector. The authors relate in detail how Qatar invented, re-invented, and solidified its image, and the benefits emerging from Qatar''s communication strategies on a domestic and global level.
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