Qualitative Consumer Research
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
1787144925
ISBN-13
9781787144927
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 18th, 2017
Print length
296 Pages
Weight
550 grams
Dimensions
16.10 x 23.80 x 2.10 cms
Product Classification:
Research methods: generalSales & marketing managementSales & marketing
Ksh 16,400.00
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Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
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