Qualitative Data Analysis : Key Approaches

An accessible introduction to help you get to grips with the how-to of qualitative data analysis, written by a multi-disciplinary team with years of experience teaching and analysing data using these methods

With numerous approaches to choose from, knowing where to start when doing qualitative data analysis (QDA) can be a challenge. This book gives you direction with an accessible and thorough introduction to nine different approaches to QDA, written by a multi-disciplinary team with years of experience teaching and analysing data using these methods.  

With a clear focus on the ‘how to’ of QDA, each chapter includes:   
•Step-by-step descriptions of how to apply each approach in your research 
•Online and in-text activities to help you practice your skills 
•Annotated reading lists so you can dig deeper into key topics 
•Case studies from a range of disciplines so you can see how each approach works in practice. 

The perfect companion on your journey through QDA, the book also offers a comprehensive introduction to the use of NVivo QDA software, helping both new and experienced researchers get to grips with the essentials.