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Qualitative Market Research

By: Wendy Gordon (Author) , Roy Langmaid (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780566051159

Publisher: Taylor & Francis Ltd

Publication Date: Jun 23rd, 1988

Weight: 788 grams

Dimension: 25.20 x 17.40 x 2.40 cms

Category: ECONOMICS

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This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.

Get Qualitative Market Research by Wendy Gordon at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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