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Qualitative Market Research

By: Hy Mariampolski (Author)

Manufacture on Demand

Ksh 27,600.00

Format: Paperback or Softback

ISBN-13: 9780761969457

Publisher: SAGE Publications Inc

Publication Date: Sep 28th, 2001

Dimension: 22.80 x 15.20 x 48.00 cms

Category: SOCIOLOGY & ANTHROPOLOGY

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Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application.

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