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Qualitative Marketing Research

By: David J. Carson (Author) , Audrey Gilmore (Author) , Chad Perry (Author)

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Ksh 35,550.00

Format: Hardback or Cased Book

ISBN-13: 9780761963653

Publisher: SAGE Publications Inc

Publication Date: Feb 1st, 2001

Dimension: 23.40 x 15.60 x 51.00 cms

Category: Market research

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Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

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