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Qualitative Marketing Research

By: David J. Carson (Author) , Audrey Gilmore (Author) , Chad Perry (Author)

Manufacture on Demand

Ksh 12,800.00

Format: Paperback or Softback

ISBN-13: 9780761963660

Publisher: SAGE Publications Inc

Publication Date: Feb 1st, 2001

Weight: 400 grams

Dimension: 23.50 x 15.70 x 1.40 cms

Category: Market research

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Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

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