Qualitative Marketing Research : Understanding Consumer Behaviour
Book Details
Format
Paperback / Softback
ISBN-10
1041031149
ISBN-13
9781041031147
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 24th, 2026
Print length
290 Pages
Weight
530 grams
Dimensions
17.30 x 24.50 x 2.00 cms
Product Classification:
Research methods / methodologyResearch methods: generalMarket research
Ksh 8,050.00
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This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.
This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.
Get Qualitative Marketing Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
